Measuring Canada’s Digital Media Labour Force

Measuring Canada’s Digital Media Labour Force

Since the launch of the commercial web in 1996, in-depth research of our industry has never been done on a nationwide scale. But what we do know about our industry, is that in 2008, approximately 50,000 Canadian digital media practitioners were the driving force behind an estimated $3.8 billion dollars of generated revenue.

Given the lack of available data in this area, both on a regional and national scale, we’ve set out to make a change and answer the question of “How many people are employed in the digital media industry in Canada?”.

Now is our chance to answer this question. By collecting this data, we’ll have a better understanding of the size and scope of the Canadian digital media labour force. For example, we’ll understand the salary ranges as it relates to the job titles found in our industry, which areas of the country have the highest concentration of visual designers, and the relationship between education levels and job satisfaction.

Canada, we want to hear from you! In the time it takes to drink a Tim Horton’s Double Double, you can add your voice to Canada’s digital legacy and help us answer the question “How many of us are out there?”.

We’re aiming for 10,000 complete responses, and we need YOUR help in continuing to spread the word about our survey to as many digital media practitioners in Canada as possible. Tweet about it, post it to your Facebook wall, blog about it… but most of all, please… just share it!

TAKE THE SURVEY

Want to be famous on the Internets?

We love people, and we’re all about giving back and saying thanks. So when we decided to execute a campaign built around giving back to the people, we knew what we had to do. Here’s what we came up with: For every 1000 complete survey responses we get, we’ll randomly choose one survey respondent and send them a video message with a greeting, an update to our project as well as insights into our findings, and of course, a BIG thanks! To be chosen, simply fill out our survey and stay tuned to our Twitter account, our Facebook Fan Page, and our blog for new videos.

Thank you

We’d like to thank the following for their assistance in helping us put together our workforce survey:

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  • Smartssa

    Survey is not mobile friendly!

    • http://49pixels.ca/ Justin Kozuch

      Thank you for the feedback.

      I am looking into what we can do to make the survey mobile friendly. Stay tuned for an update shortly!

      • http://www.alisoncummings.com/ Alison Cummings

        Definitely! Just sent out 2 other tweets, including one with countdown. All shared with my #in crowd. Now for Facebook and blog. ;)

        • http://49pixels.ca/ Justin Kozuch

          Amazing! Thank you so much for the support, I appreciate it. Let me know when you blog it, and I’ll send a retweet your way!

  • http://www.alisoncummings.com/ Alison Cummings

    So happy to see this survey! About time professionals in this area had access to relevant data. Big props to you ☆ ☆ #in #socialmedia #mtl

    • http://49pixels.ca/ Justin Kozuch

      Thanks Alison! We’re really excited to be presenting our findings later this year. Lots of interesting stuff in there.

      Please share the survey with your digital media colleagues and friends in the business. The more responses, the better!

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