Survey also looks to understand the role social media plays in brand marketing
- FOR IMMEDIATE RELEASE -
Toronto, ON – Today, Justin Kozuch, 2010 Mesh Prize winner and lead researcher for the Pixel to Product research study, launched their final research wave examining how organizations are using social media, mobile and email marketing to promote their products and services, engage their customers and drive brand awareness.
“The last 2 years in digital marketing has been a fascinating period in the history of the digital media industry. Facebook and Twitter have become the defacto marketing platforms of choice. With an estimated combined 1 billion users using these social networks, there’s been alot of bluster about the importance of social media in marketing. A deep understanding of how brands are using social media, mobile and email marketing, and where these tools and technologies fit in to their overall marketing efforts is a critical piece in helping the providers of digital marketing services gain insights into brand behaviour and improve their service offerings.”
Our goal is to survey 100 of the world’s biggest brands, and we need your help in helping to spread the word about our survey to as many digital media practitioners in Canada as possible. Tweet about it, post it to your Facebook wall, blog about this release or use the sharing tools below and help us get the word out.
If you’re responsible for your organization’s digital marketing efforts, please take a few moments to fill out our survey. The final report, along with the raw anonymized open data sets, will be released free of charge in Q4 2011 on our website.
To support today’s announcement, we’re hosting a live Q&A on Google Plus this afternoon at 1:30pm EST. If you have a question about the survey or the research study, join us; we’d love to hear from you.
Quotes
“From a marketing-communications agency’s perspective it’s key, now, more than ever, to know how brands are spending, and planning to spend, on digital. It helps us make sure we’re being realistic about the kind of buy-in we can expect from our clients when it comes to social strategies, and helps us market ourselves to them better. The best part about the data that Pixel to Product is collecting above all, however, is the fact that it’s Canada specific. No more guessing games based on US numbers. I can’t wait for the findings of this latest survey to be released.” – Adam Weitner, Communications Consultant, Mansfield Communications
“Most marketers know the pain of having multiple points of engagement and interactions with their target market. Social Media presents a unique opportunity to connect those disconnected customer interaction points. Also more and more, digital marketers are realizing that in order to evangelize brands and make their messages spread; they need to focus on everyday people, and understand how their groups of friends are connected. Carefully measured and tracked data is needed to map this appropriately as focus begins to shift from influentials to small connected groups instead. That will be the turning point.” – Amrita Mathur, Director of Marketing, PriceMetrix
