social media

Measuring Canada’s Digital Media Economy: Laying the Foundation

Due to a lack of interest, this working session has been postponed. Stay tuned for updates. Thank you to all that registered! In this 2 hour working session, registered attendees will have an opportunity to identify what they’d like to learn about as it pertains to the size and scope of Canadian digital media economy, [...]

Ep. 13: “Community Management”

Patrick O’Keefe and Shannon Hunter join us for a feature chat on community management: [Audio clip: view full post to listen]

Some thoughts on Kony 2012

From a social media perspective, there’s no denying the Kony 2012 campaign has been wildly successful. I can’t count how many times I saw a link to their campaign video in my Twitter stream or in my Facebook feed. But is that all there is to it? Can simply tweeting, Facebooking, or sharing a video [...]

Ep. 9: “Social Media and Non-Profits”

Join your hosts Lindsay Munro and Justin Kozuch for a feature chat on fundraising and raising awareness for non-profits using social media with their guests James Topham, director of Communications and Marketing at War Child Canada and Claire Kerr, director of digital fundraising at Artez Interactive. [Audio clip: view full post to listen]

Ep. 8: “Crisis Management in Social Media”

Join your hosts Lindsay Munro and Justin Kozuch for a conversation about crisis management in social media. Our case studies for this episode are the recent Timothy’s K-Cup Giveaway,